Magpie Technology

Magpie Technology – The marketing measurement specialist

Your dashboards say your campaigns are performing well. But how many of those customers would have bought without your ad? Standard attribution and last-click give every channel credit for sales that were going to happen anyway. And most off-the-shelf measurement tools apply one type of model to every business, even though no two businesses are the same.

Magpie goes further where standard tools stop.

What is Magpie?
Magpie specialises in measuring incrementality. We take on the cases where others get stuck: many channels, a mix of online and offline sales, strong seasonality, multiple markets or long decision cycles. We go further where a basic Marketing Mix Model (MMM) stops.

We build every model from scratch, around your business, your data and your market. That’s why our results come as close to reality as possible.

What makes Magpie different?

1. Work with real specialists
   More than tooling. You work directly with our marketing data scientists. They challenge your assumptions, including the ones you’re attached to, and model budget scenarios before you make a decision.
2. Custom made, not off the shelf
   No generic model from a package, but a model we develop for your situation and keep refining.
3. Built for complex cases
   The more complex your marketing mix, the more difference a good model makes. That’s where we excel.
4. Three measurement methods combined
   MMM based on your historical data, customer journey data and experiments by region or channel. They validate each other, so you can trust what you see.

What does it deliver?

1. Up to 30% less wasted media spend by identifying channels that only take credit
2. Up to 50% higher return on your ad spend through a better marketing mix
3. Confidence in major budget decisions, backed by data and evidence for your assumptions

For companies that really want to know
Magpie isn’t for everyone. We work with organisations that look beyond their dashboards. With teams willing to ask whether they would have won this customer without this spend. And with teams that can accept it when their favourite high-ROAS channel turns out to do less than they thought.

Looking for the truth rather than confirmation? Then let’s talk.

Meet us at our stand
Magpie was founded by specialists in marketing incrementality modelling who spent years at two of the most data-driven companies in the Netherlands. Bring your toughest marketing question and find out together what your marketing really delivers.