Newtone: enterprise-grade content for every market

Newtone is an AI content platform for multi-market brands in fashion, luxury, beauty, FMCG and automotive. Brands encode their tone, terminology and rules once, then generate, localise and govern product and editorial content across 40+ languages and every channel, with automated quality checks before anything is published. 

Localisation is market-specific rather than word-for-word translation, with per-market language variants managed inside platforms such as Shopify. 

Clients include Henkel, Balenciaga, Sandro, Daniel Wellington and Boucheron. Newtone is built for large, changing content footprints; it is not a lightweight copywriting tool for small catalogues.