Billy Grace – The future of marketing intelligence

Every day, e-commerce teams make decisions based on fragmented data, outdated dashboards, and conflicting reports. The result? Uncertainty and an average of 20% of marketing budget wasted.

Billy Grace solves that.

What is Billy Grace?
When your data is right, and you can invest with confidence, creativity returns. Billy Grace gives e-commerce teams both the insights and the space to make real impact.

The platform connects all your channels, campaigns, and business data into one platform. With independent attribution, smart optimisation, and direct answers on what works and what doesn’t. So every team member, from marketer to manager to CFO, works from the same truth and has clear direction.

What does Billy Grace offer?

1. One source of truth
   One truth for the entire team: from marketer to manager, to director to CFO.
2. Independent, full-funnel attribution
   See instantly which channel, campaign, or ad truly contributes, even upper-funnel.
3. Strategy intelligence
   Talk to our AI agent Quin and get clear insight into what works, why, and where to adjust.
4. Performance automation
   Let AI automatically optimise your campaigns daily, without losing control yourself.

What does it deliver?

1. 7% to 42% less waste through smarter budget allocation
2. 30% more return on every euro you spend
3. Up to 40 hours saved per month, the first step back to strategy and creativity.

Why is this important now?
Marketing is changing faster than ever. Third-party cookies are disappearing, platforms mainly report what benefits them, and AI forces marketers to move faster, while internal pressure on performance keeps growing.

At the same time, dashboards are fragmented, funnel data is unreliable, and creativity is being pushed aside. Now more than ever, there’s a need for clarity, control, and speed, without losing the bigger picture.

That’s why more and more teams choose one truth, smart automation, and room for strategy. Not to replace everything, but to get marketing working the way it’s meant to.